Empowering ESG Leadership Through Technology Infused with Human Warmth
BERLIN, GERMANY - Media OutReach Newswire - 28 July 2025 - CHiQ, a leading global brand in consumer electronics and smart home appliances, honourably announced its official sponsorship of the 2025 German Wheelchair Tennis Open. Partnering with the German Tennis Federation (DTB), CHiQ is taking a bold step forward through the power of human-centric technology to elevate inclusion, excellence, and social impact in sports. Beyond sponsorship, CHiQ showcases its dedication to public welfare and ESG principles, inclusivity, equality, and sustainability.
Held at the esteemed SCC Berlin tennis club from July 23 to 27, 2025. The German Wheelchair Tennis Open stands as Germany's premier tournament in the sport. As a pivotal event on the UNIQLO Wheelchair Tennis Tour, it will host over 100 elite athletes, including several top-10 global contenders and national champions, competing across singles and doubles in men's, women's, and quad categories, all vying for the coveted Beate Loddenkemper Trophy.
CHiQ's involvement, anchored by the slogan "Every Serve Counts. Every Life Shines," extends beyond brand visibility in Germany and across Europe, highlighting its steadfast commitment to ESG leadership by blending intelligent technology with authentic community empowerment, demonstrating how innovation can inspire impact across inclusivity, sustainability, and social wellbeing.
"The partnership with CHiQ marks a significant leap for wheelchair tennis in Germany," remarked Mr. Simon Papendorf, Managing Director of the DTB. "Together, we are amplifying the voice of extraordinary disabled athletes, advocating inclusion, and promoting access to barrier-free sport."
Mr. Feng, General Manager of CHiQ Europe, added, "The essence of sport transcends competition—it builds connection. At CHiQ, technology goes beyond product to deliver understanding, compassion, and respect. Through this tournament, we showcase the unyielding strength behind every athlete's journey and unlock CHiQ's ongoing philanthropic mission."
Since entering the European market, CHiQ has embraced a youthful and tech-savvy lifestyle with user-centric innovation at its core. Viewing ESG as a vital extension of brand value, this sponsorship unfolds a new chapter for CHiQ, driven by technology, guided by responsibility, and rooted in everyday impact.
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About CHiQ
CHiQ, a brand under the Changhong Group, one of the world's leading global manufacturer of consumer electronics and household appliances, is redefining industry standards with innovative products, intelligent technologies, and a deepening commitment to corporate social responsibility. Its influence continues to grow across global markets, especially in European Market.
source: CHiQ
