Media OutReach Newswire

2025-03-25 11:00

Wildberries collects over 1,000 tons of donated clothing, textiles in large-scale ESG initiative

MOSCOW, RUSSIA - Media OutReach Newswire - 25 March 2025 - Wildberries, a leading e-commerce platform in Eurasia, has collected more than 1,000 tons of clothing and household textiles for donation or recycling in partnership with eco-tech company Ecoplatform and eco-household products manufacturer Synergetic.

The Not Just a Thing initiative ("thing" in Russian refers to clothing or textiles) leverages the convenience of Wildberries' e-commerce infrastructure with its partners' logistics and marketing capabilities to transform everyday shopping tasks into long-term sustainable habits.

As a key contributor to the ongoing initiative, Wildberries installed 1,482 collection boxes across its order pick-up points. This enabled more than 92,000 individuals to donate items for reuse or recycling over a period of two years. Participants can donate clothing, towels, bags, bed linen and household textiles in return for bonus points, which can then be used towards utilities payments, special offers from partners, or directed to charity.

"We have created a convenient infrastructure with our collection boxes, as Wildberries pick-up points are places where people are already accustomed to collecting their orders, while bonus points motivate them to come back again," said Alexei Pogorelets, Managing Director of Not Just a Thing.

After a strict sorting process, the overwhelming majority of donated items receive a new lease on life. Over the two-year period, 78% of items were sent for recycling and 10% were donated to charity or second-hand shops, with the remainder being disposed of as unsuitable for use.

The project currently involves Wildberries pick-up points in four major cities in Russia (Moscow, St. Petersburg, Kazan and Nizhny Novgorod) and surrounding regions, with plans to expand the network of collection boxes to 10,000 across the country.
Hashtag: #Ecommerce #Tech #Eurasia

發佈者對本公告的內容承擔全部責任

About Wildberries

Established in 2004 in Russia, Wildberries is a leading e-commerce platform operating in Armenia, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Russia and Uzbekistan, while also partnering with sellers in China. Wildberries provides a state-of-the-art IT infrastructure to support customers and sellers, along with a developed logistics network spanning more than 130 facilities and 58,000 pick-up points across its markets. As of 2025, Wildberries serves over 75 million customers and processes more than 20 million orders per day.

source: Wildberries

【你點睇?】颱風韋帕吹襲本港,當局「超前部署」進行應變,特首稱超前部署「絕對是對的」,你是否認同?► 立即投票

人氣文章
財經新聞
評論
專題
專業版
HV2
精裝版
SV2
串流版
IQ 登入
強化版
TQ
強化版
MQ

【etnet Bonus】賞你利嘉敏親筆簽名新書《逆齡生活日常》(價值HK$168)

【限時優惠$68/月】申請etnet強化版MQ手機串流報價服務 捕捉板塊輪動,提高獲利勝算

etnet榮膺「第九屆傳媒轉型大獎」四大獎項

貨幣攻略

關稅戰

大國博弈

說說心理話

Watch Trends 2025

北上食買玩

Wonder in Art

理財秘笈

流感高峰期

山今養生智慧

輕鬆護老