Tai Koo Shing Centre | Live the Game!

Description

Tai Koo Shing Centre and NBA Hong Kong are proud to present an annual highlight event! From June 6 to August 3, 2025, 'Live the Game!' will bring a unique NBA interactive experience to Hong Kong fans.

Phase One: The NBA Finals Experience - Eleven themed zones to immerse fans in the NBA world

From June 6 to 23, visitors can experience the thrilling NBA player interactions and feel the excitement of the games from multiple angles at the Tai Koo Shing Centre 2nd Floor Atrium and Bridge. There are six must-visit spots for fans: the 'NBA Logo Photo Zone' featuring the NBA logo made with over a hundred official NBA basketballs at the main entrance; the 'Team Logo Check-in Wall' showcasing the 3D logos of all 30 NBA teams; the 'NBA Finals Highlights' with a high-definition screen and panels displaying exciting game moments; the 'NBA Peak Moments' where fans can flip through classic moments on a mechanical flip wall; and the 'NBA Black and Gold Basketball Hoop' fashioned in trendy black and gold hues. All of these spots are the hottest check-in points this summer. Additionally, step into the 'NBA Finals Players' Locker Room' to immerse yourself in the pre-game atmosphere of the Oklahoma Lui Ting and Indiana Pacers, the two teams of the 2025 NBA Finals, and snap some memorable photos.

A special giant LED screen is set up inside the venue to replay the 2025 NBA Finals games and highlights. On select days, the giant screen will also broadcast the finals live, giving viewers the feeling of being in the US home arena and experiencing the electrifying NBA atmosphere! Step into the 'NBA Pop-up Exhibition' to get up close and personal with the NBA Championship Trophy - the Larry O'Brien Championship Trophy, along with precious collectibles featuring renowned players and classic games. The venue also offers exciting interactive experiences for visitors to showcase their skills! 'Basketball Needle Threading Challenge' and 'Basketball Connect Four' invite fans to challenge their shooting skills at different difficulty levels, and those who succeed have a chance to win NBA-themed gifts. After the experience, don't forget to head to the 'NBA ATELIER Pop-up Store' to grab the trendiest NBA ATELIER apparel and the latest 2025 NBA Conference Finals and NBA Finals limited-edition T-shirts to continue the NBA fever!

Live the Game!
Must-visit check-in spots, must-watch games and exhibitions, must-play interactive experiences, and must-shop pop-up stores for fans

Must-visit Check-in Spot 1: 'NBA Logo Photo Zone'

The NBA logo, made with over a hundred official basketballs at the main entrance, showcases the iconic blue, white, and red colors of the NBA, creating an incredible visual impact for die-hard fans!
 
Must-visit Check-in Spot 2: 'Team Logo Check-in Wall'

The nearly 3-meter-high check-in wall features the logos of all 30 NBA teams from the Eastern and Western Conferences. Quickly find your favorite team, take photos, and delve into the historical origins and characteristics represented in the team logos!

Must-visit Check-in Spot 3: 'NBA Finals Highlights'

Relive the most thrilling moments of the NBA Finals in front of the large screen and panels! In addition to playing the most exciting game clips from the finals over the years, the site will also showcase legendary moments, allowing fans to relive the glory!

Must-visit Check-in Spot 4: 'NBA Peak Moments'

The large mechanical flip wall takes fans through a review of classic moments from star players over the years, including championship photos of past champion teams and classic teams like the Spurs and the Heat, igniting the 'basketball soul' within as the mechanical wall flips through the memories!

Must-visit Check-in Spot 5: 'NBA Black and Gold Basketball Hoop'

A must-have photo spot for trendsetters! The artistic NBA basketball hoop is presented in a black and gold color scheme, accompanied by a giant metal basketball at the top with a unique artistic design. Seize the opportunity to strike your exclusive shooting pose in front of this one-of-a-kind basketball hoop.

Must-visit Check-in Spot 6: 'NBA Finals Players' Locker Room'

Perfectly replicating the locker room scenes of the two teams in the 2025 NBA Playoffs and Finals, the Oklahoma Lui Ting and Indiana Pacers, each locker is meticulously decorated, displaying the game jerseys of the two teams' stars, allowing visitors to immerse themselves in the pre-game preparations of the players.

Must-watch Games and Exhibitions 1: Giant LED Screen Playing 2025 NBA Finals Season Highlights and Live Broadcast of the NBA Finals

Tai Koo Shing Centre has specially set up a giant LED high-definition screen to replay the 2025 NBA Finals games and highlights, offering fans a movie-like viewing experience! On select days, the NBA Finals will be broadcast live, allowing fans to watch every crucial game without delay and feel the thrilling atmosphere as if they were at the NBA arena.

2025 Finals Season Highlights
Date: June 6-23, 2025

2025 NBA Finals Live
Date: June 6, 9, 12, and 14, 2025
            June 17, 20, and 23, 2025 (Tentative)

 Must-watch Games and Exhibitions 2: 'NBA Pop-up Exhibition'

The exhibition features limited-edition jerseys and shoes of famous players, precious championship and audience T-shirts, classic game tickets, and other collectibles, along with the Larry O'Brien Championship Trophy.

Must-play Interactive Experience 1: 'Basketball Needle Threading Challenge'

This challenging shooting game tests participants' accuracy. Players need to control the force and angle of their shots to make the basketball pass through the ring, earning them a chance to win NBA-themed gifts.
 
Must-play Interactive Experience 2: 'Basketball Connect Four'

This innovative twist on the classic Connect Four game incorporates basketball elements. The board is designed with an NBA theme, and the balls serve as the game pieces. Players need to shoot the ball to determine the placement of their pieces, and if they connect four in a row, they have a chance to win NBA-themed gifts.
 
Must-shop Pop-up Store: 'NBA ATELIER Pop-up Store'

The store offers a wide range of NBA ATELIER apparel and accessories, infusing NBA genes and sports aesthetics into fashion, allowing fans to get their hands on the trendiest NBA merchandise.
 
 Live the Game Theme Event: Second Wave

This summer, the first phase of the 'Live the Game!' theme event, co-created by Tai Koo Shing Centre and NBA Hong Kong, is coming to a successful close, and the second wave of excitement is about to begin! Starting June 28 and continuing through August 3, the 2nd Floor Atrium and Bridge will transform into a Basketball Fever Challenge Carnival, inviting all NBA fans, young people, and basketball enthusiasts to keep the basketball spirit burning and spread the allure of the game. It's the perfect destination to beat the summer heat!

The first phase of 'Live the Game!' received an enthusiastic response from fans, and the second phase will take the experience to the next level, allowing everyone to immerse themselves further in the joy of basketball! Visitors can enjoy the 'NBA Mini Basketball Court' and various immersive basketball-themed experiences at the Tai Koo Shing Centre 2nd Floor Atrium and Bridge, including new interactive games such as the 'NBA Skills Challenge Arena', 'Extreme Speed Basketball Challenge', 'NBA Jump Limit Challenge', the 'Giant LED Dribbling Challenge' played on a large screen, as well as check-in experiences like the 'Talent Detection Station: Wingspan Challenge' and the 'NBA Superstar Handprint Wall'. After completing the activities, fans can also head to the NBA ATELIER Pop-up Store to purchase apparel and continue the NBA fever!

In addition, from June 27 to August 3, Tai Koo Shing Centre will launch a limited-time consumer reward program. LIVE+ members who spend a designated amount in electronic currency at select merchants in Tai Koo Shing Centre and Tai Koo Shing will receive a limited-edition Cityplaza X NBA basketball keychain and a HK$50 merchant electronic voucher. Many merchants in Tai Koo Shing Centre have also gathered a variety of basketball-themed products, so don't miss out!

Live the Game! Second Phase: Mini Basketball Court, New Interactive Games, Check-in Experiences, and Summer Consumer Rewards

Mini Basketball Court:
• Feel the competitive atmosphere of professional basketball players at the 'NBA Mini Basketball Court' and even book a thrilling match. The battle of basketball spirits is about to begin!

New Interactive Games to Win NBA-Themed Gifts:

• Show off your skills at the 'NBA Skills Challenge Arena' and test your ball-handling abilities with four challenging dribbling trials.
　　o 'Bounce Pass Challenge' - Use bounce passes to maneuver the basketball through an obstacle net and accurately shoot it into the target.
　　o 'Shooter's Triple Ring Challenge' - Test your accuracy by consecutively hitting three needle threading shots.
　　o 'Long-Distance Shot Challenge' - Shoot from a designated distance and aim for a perfect swish.
　　o 'Lightning Dribbling Obstacle Race' - Weave through multiple obstacles within a limited time to test your dribbling speed and agility.
• The 'Extreme Speed Basketball Challenge' tests your hand and eye speed. Control the force and angle of your shots to complete the challenge within the time limit.
• The 'NBA Jump Limit Challenge' features four height levels to test your vertical leap and understand your maximum height.
• Become the dribbling player on the 'Giant LED Dribbling Challenge' screen. Move left and right to control the on-screen character and dodge various unexpected defensive obstacles, testing your reaction speed and ball-handling skills.

Check-in Experiences:

• The 'Talent Detection Station: Wingspan Challenge' lets you measure your wingspan and compare it to that of NBA superstars. Who knows, you might be a hidden talent waiting to be discovered!
• The 'NBA Superstar Handprint Wall' features real handprints of current famous NBA players. Compare your handprint with that of your favorite player.
• The 'Fiery Basketball Zone' features a wall adorned with over 50 official NBA basketballs, creating a thematic scene for fans to capture their fiery passion.
• The 'NBA Neon Light Wall' showcases the classic red and blue colors of the NBA logo, combined with modern lighting effects, to create a stylish and trendy space.
• The 'NBA China Season Highlights' LED screen plays exciting reviews of the NBA China Season, allowing fans to relive the outstanding performances of the players.

Summer Consumer Rewards:

• From June 27 to August 3, LIVE+ members who spend HK$1,200 in electronic currency at select merchants in Tai Koo Shing Centre and Tai Koo Shing will receive a limited-edition Cityplaza X NBA basketball keychain and a HK$50 APiTA electronic voucher.
• Many merchants in Tai Koo Shing Centre offer a variety of basketball-themed products to extend the basketball fever.

NBA ATELIER Pop-up Store:

• The store features a range of Hong Kong-exclusive NBA ATELIER apparel, including the latest series launched in collaboration between NBA star KYLE KUZMA and NBA ATELIER, allowing fans to get their hands on the trendiest NBA collectibles.